Marketing Companies: Get 5 qualified sales calls or you don't pay anything!
tired of not getting results with cold email?
own a cold email system that actually works
We'll build a complete Cold Email Engine & hand it over to you. Sign more clients without relying on a lead gen agency.
Here's Why Most B2B Companies Fail With Cold Email
Poor Infrastructure & Setup
They're using basic email providers or marketing platforms (like HubSpot or Mailchimp) that weren't built for cold email. Their domains aren't properly configured, their emails land in spam, and they're unknowingly damaging their company's sender reputation with every campaign.
Cookie-Cutter Approach
The lead generation agencies they work with send the same generic emails to everyone. Or worse, their team manually sends unoptimized campaigns without proper targeting, personalization, or follow-up sequences. Either way, they're wasting time and money on approaches that don't work.
No Predictable System
Without proper infrastructure, automation, and tracking in place, they're flying blind. Their sales team wastes hours on manual tasks, lead quality is inconsistent, and they have no way to predictably generate meetings month after month.
Why Bluecraft leads?
ownership-ready Cold Email systems
You Own the Entire System
Unlike traditional agencies that keep you dependent on their services, we build and hand over your complete cold email system with 2,000 verified leads ready to launch. You get full ownership of a high-performance lead generation engine, plus the training and support to run it effectively. This means you're in control of your lead generation – no more relying on agencies to execute your campaigns or book your meetings.
Industry-Leading Infrastructure
Our technical setup ensures maximum deliverability with multiple domains, advanced email warming, and proprietary automation systems. Your campaigns land in primary inboxes, not spam folders, sending 8,000+ emails monthly with sub-2% bounce rates. We've perfected this infrastructure after building systems for 20+ B2B companies, so you don't have to learn through costly trial and error.
AI-Powered Personalization
We leverage advanced AI technology to enrich and personalize every lead, making each message feel individually crafted. Our system combines verified data with intelligent personalization to ensure your campaigns stand out in crowded inboxes. This isn't basic mail merge – it's sophisticated personalization that drives responses.
Custom Go-To-Market Strategy
Your success requires more than just good email copy. We develop a complete go-to-market strategy including offer optimization and sales asset consulting. We write three custom email sequences ready to launch, crafted specifically for your business after thorough market research. No templates, no shortcuts – just campaigns proven to convert and ready for immediate deployment.
Case Studies
Real Results From Our Cold Email Systems
sales team results
An organization's sales team increased the effectiveness of their cold email outreach using our system. They went from landing in the spam folder with no replies to reaching the inbox and booking over 40 meetings in 2 months.
agency results
A marketing agency generated significant interest in their service using our system. By leveraging our infrastructure and Go-To-Market strategies, they booked over 20 meetings in 2 months.
Your Built-To-Own Cold Email Engine
A Complete System Built By Us, Owned By You, Generating Results Month After Month
How it works
Our Process For Building Your System
Step 1
Discovery & Planning
We start with a comprehensive onboarding call to understand your business, target market, and goals. Together, we'll map out your custom cold email strategy.
Step 3
Go-To-Market Strategy
Through focused strategy sessions, we develop your compelling offer, optimize your sales assets, and craft your market positioning for maximum response rates.
Step 5
Email Sequences
Our team develops three unique email sequences, specifically engineered for your target audience and tested for optimal performance.
Step 7
System Handoff
Your fully operational cold email system is handed over to your team, complete with automations, integrations, and campaigns ready to generate meetings.
Step 2
Infrastructure Build
Our team constructs your complete cold email foundation - multiple domains, advanced automation, and seamless integrations. All configured for maximum deliverability.
Step 4
List Building
Using AI-powered tools, we build your custom lead database with verified contacts, enriched data, and personalization angles that drive engagement.
Step 6
Team Training & Launch
Through three focused training sessions, we ensure your team masters the system. You'll learn everything from lead uploading to campaign management. Then, we'll launch your campaigns.
Step 8
Ongoing Optimization
Post-launch, you receive continued support including fresh leads each month, campaign evaluations, and strategy sessions to ensure sustained success.
Step 1
Discovery & Planning
We start with a comprehensive onboarding call to understand your business, target market, and goals. Together, we'll map out your custom cold email strategy.
Step 2
Infrastructure Build
Our team constructs your complete cold email foundation - multiple domains, advanced automation, and seamless integrations. All configured for maximum deliverability.
Step 3
Go-To-Market Strategy
Through focused strategy sessions, we develop your compelling offer, optimize your sales assets, and craft your market positioning for maximum response rates.
Step 4
List Building
Using AI-powered tools, we build your custom lead database with verified contacts, enriched data, and personalization angles that drive engagement.
Step 5
Email Sequences
Our team develops three unique email sequences, specifically engineered for your target audience and tested for optimal performance.
Step 6
Team Training & Launch
Through three focused training sessions, we ensure your team masters the system. You'll learn everything from lead uploading to campaign management.
Step 7
System Handoff
Your fully operational cold email system is handed over to your team, complete with automation, integrations, and campaigns ready to generate meetings.
Step 8
Ongoing Optimization
Post-launch, you receive continued support including monthly leads, campaign evaluations, and strategy sessions to ensure sustained success.
Features & Benefits
Everything We Do For You
Full Infrastructure Setup
Multiple domains, advanced email accounts, and sending platforms configured for maximum deliverability.
Go-To-Market Strategies
Custom-built for your business through three focused strategy sessions.
2,000 Verified Leads
Initial database of enriched, verified leads matching your ideal customer profile.
3 Campaign Sequences
Professionally crafted email sequences based on your unique value proposition.
Custom CRM Integrations
Contact transfers, calendar booking, reply notifications, and pipeline management automations.
Sales Asset Optimization
Landing page consulting, VSL development, and LinkedIn presence enhancement.
Lead Enrichment Tools
Access to industry-leading tools including Clay and custom GPT prompts for hyper-personalized messaging.
3 Live Training Sessions
Step-by-step system training covering lead management, campaign creation, and launch.
Comprehensive Video Library
On-demand access to detailed training materials and best practices.
Training Guides & Templates
Get our step-by-step guides on appointment setting, campaign management, and email optimization, plus a library of proven email templates.
Ongoing Advisory & Support
Receive 4,000 new verified leads monthly, expert campaign reviews, strategy calls, continuous tech support, Clay GPT prompt optimization, and the latest best practices
Complete System Ownership
You own and control every component of your lead generation system. Run campaigns, adjust messaging, and scale outreach independently without agency dependencies.
Engineering Your Cold Email Success
Meet "The Lawrence Brothers"
Cousins Stephen and Michael Lawrence bring their shared passion for precision and innovation to every cold email system they build. Together, they've engineered a breakthrough approach that combines strategic expertise with technical mastery.
The Strategic Architect
Stephen Lawrence
From testing hypersonic missiles at Lockheed Martin to architecting high-performance cold email systems, Stephen brings elite-level precision to lead generation strategy. As Bluecraft’s Chief Go-To-Market Strategist, he combines his top-of-class engineering background from the University of Florida with deep marketing expertise to help B2B companies transform cold email into their most predictable revenue channel. Stephen has engineered winning go-to-market strategies for over 20 companies, focusing on offer optimization and campaign strategy that delivers consistent, qualified sales meetings.
Personal Philosophy: "Precision in strategy unlocks exponential results—your cold email system should be a science, not a gamble."
The Systems Operator
Michael Lawrence
Combining enterprise sales expertise from KPMG with advanced technical innovation, Michael drives the flawless execution of Bluecraft's cold email systems as Chief Go-To-Market Operator. His background in generating meetings with Fortune 500 companies, coupled with deep expertise in AI automation and infrastructure development, ensures every system we build operates at peak performance. Michael oversees the seamless integration of advanced AI tools, quality assurance, and operational excellence, transforming strategic vision into technical reality for our clients' cold email campaigns.
Personal Philosophy: “Build systems that run like clockwork—AI and innovation unlock your lead gen potential”
Your Frequently Asked Questions, Answered.
Will you be using our company's main domain/email?
No - we set up separate, dedicated domains and email infrastructure specifically for your cold email campaigns. This protects your main company domain while ensuring maximum deliverability.
How much time will this require from our team?
The system build is almost entirely done-for-you. Your time investment includes:
Initial onboarding call
Three strategy sessions for go-to-market planning, offer optimization, and campaign development
Team training sessions
Review and approval of targeting, messaging, and final campaigns
Total time investment is about 10 hours in the first month, which can be split among team members.
How do you ensure lead quality?
We combine advanced targeting parameters with AI-powered enrichment to ensure every lead matches your ideal customer profile. Each contact is verified and enriched with relevant data before being added to your system. You'll review and approve all targeting criteria before we build your lead lists.
What ongoing support do we receive?
After system handoff, you receive:
Monthly campaign evaluations
Up to one 30-minute strategy call per month
2,000 fresh, verified leads monthly
Ongoing email support
Access to our complete training library
Regular platform and automation updates
How is your approach different from other lead generation agencies?
Unlike traditional agencies that keep you dependent on their services, we build and hand over a complete cold email engine that you own. We don't use cookie-cutter campaigns - instead, we develop a custom go-to-market strategy, optimize your offer, and craft messaging specifically for your business. Most importantly, we train your team to run everything in-house, giving you complete control of your lead generation.
How many emails can we send with this system?
Our standard system is built to send approximately 400 emails per day (Monday through Friday), totaling 8,000 monthly emails. This volume is carefully calibrated for optimal deliverability while maximizing reach. However, we can customize your infrastructure to handle higher or lower volumes based on your specific needs.
What if the system doesn't work for us?
We offer a 100% money-back guarantee during your first 30 days if you're unsatisfied for any reason. We've built cold email systems for over 20 B2B companies across various industries, and we'll work closely with you to optimize every aspect of your system - from technical setup to messaging strategy. Our focus is on building a system that delivers to inboxes reliably, then training you to maximize its potential.
What are the contract terms?
We offer flexible month-to-month contracts because we believe in earning your business every month. After the initial system build, you can continue with our ongoing support without any long-term commitment. For clients who prefer longer-term arrangements, we offer attractive discounts for quarterly or annual commitments and additional savings for upfront payments. Our goal is to provide options that work best for your business needs."
Schedule Your Cold Email Strategy Call
For B2B Companies Ready to OWN Their Cold Email Lead Generation System
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